It often happens that we walk into a grocery store just to pick up some eggs or milk and come out spending 10 times more on unnecessary stuffs, than what we actually went to buy for. Isn’t it?
Since the very first time a grocery store opened, people have been falling for the simple tactics which is designed to fill their trolly and empty their pockets. One main grocery store trick involves how much time you spend near the shelf, the more time you spend in the store, the more likely you’ll spend.
The store keepers have their own methods to get you spending. Be it a grocery store, electronic retailers or even clothing stores, they do what they have to do and thats how they somehow stay in business. But don’t worry,
Now save up a little after you know these grocery store tricks below.
Lowering the Price of goods to make it seem cheap and give an impression of saving up on the goods.
Usually, supermarkets make sure that the price of staples like bread, milk and eggs are cheaper compared to other stores. But, what they actually do is, they hike up the costs of other items like ice creams and yogurts, while making the price of milk cheap. When they do this, most shoppers don’t notice they’re paying extra for these other items.
Placing Fresh Products By The Entrance
It’s a small trick that makes the shoppers happy, bright colors and fresh products put shoppers in a happy mood. When the customer is happy, they tend to buy more items. This is the main reason why, colorful and vibrant items like fruits and vegetables are placed at the front of the store.
Playing calm music
Grocery stores make sure you stay in the store for a while. And they play music that are pleasant, which will lift up the mood of the customers. It is a fact that shoppers spent 34% more time shopping when played any music at all.
Spraying water on the product to make them look fresh and appetizing
The supermarkets water their fruits and vegetables to give them a dewy fresh look, which makes the shopper feel like they are just picked. The truth is spraying vegetables make them spoil even faster than usual.
Hiding dairy and meat section behind junk food section
Most people mainly go to super markets for meat and dairy, so it is a simple strategy to place them at the back of the store. As, the shoppers have to pass by the tempting goodies to actually get what they want.
Placing Kid-Targeted Products At A Lower Level
Most of the family have kids along and when they come to the super markets, they get along the kids. While kids eye level are usually on the second rack from below which is easy is accessible for kids reach. Which explains why most of the sugar candies, snacks, chocolates, cookies are placed on this very rack. When a child can reach this, they whine to get these products and parents tend to buy them, just to stop the kid from annoying them.
The pricier items at eye level
Anything that is pricey in a store is placed at the eye level because it is easiest to find, and particularly favored items are highlighted at the end of aisles.
Narrowing The Checkout Lanes
Super markets try their best to get you to buy stuffs till the very end. They narrow the check out lanes because while you are waiting for your turn for billing, items like magazine, candies and handy stuffs that are pretty low priced are easy to reach and you definitely wouldn’t mid spending just a lil bit more and use it while you are waiting. Here, if you are accompanied by a kid they will definitely go for it, even if you don’t want to buy it. Pretty amazing tactics, Right?
They sell sample stuffs for promoting a particular brand
This is a simple trick not only slows you down and gets you spending more time in the store, but also it exposes you to try new products. It is also one of the odds that you’ll probably buy that new product, as you’ll be trying something for free and makes you feel obligated to buy it.
If you like this post please comment below and share. If you like this page, do follow us on Facebook to be updated with our latest post or simply subscribe.
You might also like :